Business Scaling With Media. A Passion. A Mission.
Before Leverate Media GmbH, Sebastian Erasmus worked for United Internet Media AG (UIM), Germany’s Internet portal giant #1, in Munich and Karlsruhe. As a Management Consultant and Business Developer, Sebastian managed the company’s M&A and Joint Venture projects, implemented and developed the mobile monetization strategy for two of the most popular apps in Germany (WEB.DE/GMX), optimized and innovated major annual contracts with the firm’s top media agencies and was in charge of numerous projects of the CEO and management board.
During his time at the company Sebastian realized there was great need for an alternative media monetization strategy, in particular one that would offer a feasible approach to the challenges in the German mobile market. M&A projects revealed that dozens of interesting start-ups with brilliant business ideas and models could not achieve the “critical mass” required to push their young businesses into the next step of growth. This seemed prominent especially in the digital industry where reach and a broad customer base determine if a new success story will be written or a strong idea will wither away.
Backed-up by an influential and powerful network of supporters and advisors, both in the German and international media and M&A industry, Sebastian decided to found Leverate Media GmbH with media expert Stephan Rau. The desire to optimize monetization of media assets and scale business models of young enterprises became Sebastian and Leverate’s vision.
Prior to Leverate Media GmbH and UIM, Sebastian worked in the Strategic Audio Product Development at Sony Europe Ltd. in Weybridge, Surrey, UK.
Education: Sebastian holds a M.Sc. degree from the University of Manchester – Manchester Business School, UK, as well as a German Diplom in Media Management partly completed at the Queensland University of Technology, Brisbane, Australia. Sebastian combines the fields of media management, business administration, international business and M&A/Insolvency , and has demonstrated great competence in mastering his unique setup of specializations in several major M&A and development projects.
Hobbies: Sebastian’s passion is traveling. Three years ago he completed a road trip by car from Cologne (Germany) to Kathmandu (Nepal) and back via Silk Road. In addition, he enjoys sports, daily running in particular, which help him recover from the long days and nights at work.
Dr. Ruben Becker
Chief Operating Officer
Prior to joining Leverate Media GmbH, Ruben Becker worked for KPMG’s German Tax & Legal Center in Zurich, Switzerland. He advises natural persons and corporates on a high level approach. While working for PwC and Deloitte during his studies, he could also gain experiences in the field of accounting, auditing and M&A. Ruben combines a unique skillset of legal, tax and finance knowledge which helps him to structure and conduct the whole investment process.
In addition he regularly publishes articles and speaks on conferences about M&A and corporate valuation.
Education: Ruben holds a German Diplom in European and German Business Law from the University of Siegen partly completed at the Mykolas-Romeris University in Vilnius (Lithuania) and the London School of Economics. Furthermore he took part in graduate education programs at the Swiss Business School and the University of Münster.
Hobbies: Traveling and sport are Ruben’s passions. He did several round the world trips and extensive travels on the African continent. Ruben likes to spend his free time climbing and hiking in the Swiss mountains. Furthermore he enjoys running and cycling.
Dr. Ruben Becker
Chief Operating Officer
Chief Media Officer
Previous to founding Leverate Media, Stephan Rau was responsible for Global Media and Marketing Strategy at 1&1 Internet AG. His chief responsibilities included analyzing media efficiency, sales performance as well as marketing ROI. Before this Stephan excelled as a Management Consultant at Accenture, a global management consulting company, where he held the position of Media Auditor in the company´s Media Management business. He was responsible for improving effectiveness of clients’, and their marketing organizations’, media and marketing investments. In addition, he held a position in Accenture’s Digital Transformation Unit where he guided clients in creating value through profitable growth, innovation, operational excellence and digital transformational change.
Prior to Accenture, Stephan has worked for Vibrant Media GmbH, Deutsche Telekom AG, deutsche journalisten dienste, PUBLICIS Worldwide and Deutsche Fernsehnachrichten Agentur.
Education: Stephan holds a Diploma degree in Media Management and Communication Management from the University of Applied Sciences Wurzburg´, Germany, and studied International Marketing at Bond University in Australia. Stephan wrote his final study thesis about “media convergence” in cooperation with BITKOM e.V. (Federal Association for Information Technology, Telecommunications and New Media) and the German IT-Gipfel a national summit, organized by the German Federal Government.
Hobbies: In his spare time Stephan enjoys surfing, traveling and music.
Chief Media Officer
Dr. Jürgen Seitz
As a founding partner of Leverate Media GmbH, Jürgen Seitz supports Leverate Media regarding marketing & online media strategies, German market introductions, media investments and takes care of media owner relations & cooperations. Previous to Leverate, Jürgen was founder and managing director of United Internet Dialog GmbH (UID), a performance marketing & digital dialogue company of United Internet AG. Furthermore he was a member of the management team of United Internet Media AG (UIM). Jürgen was responsible for the product management & cooperations and played a crucial role in scaling UIM into one of the leading European digital marketing companies. Previous to this he worked as Pre-Sales Consultant for Microsoft and lead a team of product managers at WEB.DE AG.
As a Professor for Marketing, Media and Digital Industries at Stuttgart Media University, Jürgen is deeply involved in researching fundamential challenges of the digital industry and educating the talents of tomorrow.
Education: Professor Dr. Jürgen Seitz studied in Pforzheim, London and Guildford, UK. He holds a Diploma degree in Business Administration (Marketing-Communication) from the University of Applied Sciences Pforzheim (Germany) and an MBA in International Consulting. Jürgen wrote his doctoral thesis on the early stage of product innovation in digital start-ups. He is currently focusing research in digital business and growth strategies.
Dr. Jürgen Seitz
Leverate Media has been founded in early 2013 as an innovative media service provider for young and fast growing companies. Based in the heart of Germany’s capital Berlin, Leverate is serving dozens of high-potential fast growing companies from all over the world and supports them scaling their business. Our transparency, hard working attitude, to be driven by numbers and analytical approach are highly valued by our clients and and part of our daily operations. Leverate’s unique company structure and network in the German, European and Global media industry open up totally new opportunities for companies with a strong media performance focus.
The Berlin HQ is in charge for Europe and responsible for Leverate’s teams in Cologne, Munich, London and Paris. The regional headquarter in Singapore is managing Asia-Pacific including our sales offices in Jakarta and Hong Kong.
Leverate’s London office is charge for the US market until July 2015 – by then our local team in New York will take over the US, Canada and Latin America. Sao Paulo (Brazil) sales office will follow by the end of 2015. Leverate – truly global./p>
All Media Channels. All Countries. One Agency.
Google and Facebook are the preferred marketing channels for performance driven and fast growing companies due to attractive orientated billing options. These are great ways to generate growth and revenue, but limited in terms of scalability. Leverate developed an analytical approach to present companies online & offline media channels that are meeting expectations in terms of RO(M)I and volume. Our media team is able to create performance orientated media plans for all kind of business models (B2C and B2B) and push your business where the advertising power of Google and Facebook ends.
Leverate acts totally independent, is not influenced by a single media house and always chooses the best type of media for each business model – with the best most efficient outcome for your marketing and growth targets.
Leverate is not interested in burning clients’ money and deliver media campaigns that do not meet the discussed objectives. Our team is taking a lot of effort to fully understand the strengths and weaknesses of each business model. This is essential to choose the best and most efficient media channels for the best results. Small test budgets, optimizing media channels and presenting strong, honest recommendations are key for our operations worldwide. Leverate is looking for scalable options, the most efficient price and individually applied for each business. Doing that creates a unique client satisfaction and a long term working relationship – a real partnership.
Leverate values excellence and is constantly looking for talents and extraordinary people. Everyone at Leverate is working on exciting projects that will not only challenge you on a daily basis, but also provide you with tremendous growth potential.
Please let us know if you have any questions or just want to hear more about Leverate and opportunities to become a part of our great team.
Nina Bluethgen (Global Recruiting Manager) – email@example.com
ALL CHANNELS. ALL COUNTRIES. ONE AGENCY.
Leverate is not limited to one media channel – as many other agencies – but has teams for all relevant online and offline channels. Our experts for TV, Online, Out of Home; Print or Direct Mailing are collaborating closely and always try to maximize synergies where possible.
It is important to us not to be only specialized in one media category, because we want to recommend and plan the most efficient and effective media setup for our clients. This enables us to develop independent, transparent and honest media plans based on the actual targets, needs and requirements of our clients. TV is not always the right channels. Display is often not the right solution and every business model has to be evaluated carefully, benchmarked with different media channels and compared in terms of performance and branding elements.
Therefore our planning and buying expertise includes generally all channels. In all countries. From one agency.
Leverate’s international perspective is unique in the independent, privately owned German media agency landscape. Our teams in Singapore, Hong Kong, London, Paris or New York (July 2015) consist out of former employees from our Berlin headquarter and local experts for different media categories including buying.
This setup makes it possible to export Leverate’s efficiency and performance approach to all regions and markets and place it in the mind of all media partners around the globe (for attractive, exclusive discounts).
The first step – when we are entering a new region – is to establish a media unit that manages and is taking care of all relevant media partners in every single country. Work intensive, but necessary. This creates a significant USP in every market for Leverate.
Today Leverate is having more than 400 active (booking) relationships with online and offline media partners worldwide. We can serve independently every relevant market in Europe, Asia & North/South America. It only takes a day or two until we can provide our (potential) client a highly competitive media plan based on their needs and targets – for every channel. Is our client already having an account manager in its home market, we can make it possible that this person will aggregate all plans for all countries and requests.
Our clients like working with us, because of our market expertise, top media discounts and planning, but at least as much because of our commitment to each project. Internationalizations and expansions are always a complex, difficult topic – and team work, close collaboration and trust fundamental. This is Leverate. In All Countries. In all Channels. As One Agency – ONE TEAM.
ALL Channels. ALL Countries. ONE Agency.
Leverate’s vision is ambitious, but we have been able to prove our capabilities and dedication in many successful cases. Our teams are managing a lot of clients not only in their home market, but even supporting them in new regions by their international expansion to (e.g.) France, the US, Australia or Brazil. Our strength is that we are not just talking about these countries – no – we are even having real people and teams in the region and negotiate the best deal possible face to face with each media house. In the interest of our clients’ success.
Expanding to new markets is always a key challenge. Managing different agencies for each market can even be tough for big marketing teams, because the learnings of existing markets have to been shared and understood by each agency. For Leverate it is the biggest pleasure, honor and sign of trust when we can support our clients in more than one country. We are happy to connect you with some of our existing clients to hear firsthand about our joint projects all over the world – and the convenience in getting it all from one agency.
Leverate is continuously opening up new regions and markets. By mid of the year, Leverate’s regional head office New York will be fully operational and continue its expansion and setting up media teams throughout the Americas.
By the end of 2016, Leverate will be fully staffed with local teams on all continents, key regions and relevant markets. This makes Leverate to Germany’s one and only independent global media agency.