Video is a great way to capture the user’s attention on social media channels, on display advertising, or on video platforms (like YouTube).

During the campaign setup and the subsequent optimization, it is absolutely advisable to have additional video content at hand, as this emotional ability to reach the interested party often works better than just using static images.

Furthermore, platforms like Facebook prefer video content, because it seems “more interesting” or less disturbing to their users, and the media costs are sometimes significantly lower compared to standard ad formats.

Leverate therefore recommends the creation of moving images and is happy to take over the production in close coordination, if necessary with external partners.