Positioning as a brand is very important. For young, fast-growing companies, but also for established players who are in a tough competitive environment.
Pure performance-driven marketing can certainly make sense if ambitious numbers have to be achieved in the short term, but there is a certain risk that users have to be acquired again and again over time. Often, unfortunately, it’s all about the price.
Even ROI driven campaigns can consist of a healthy mix of performance and branding parts. Our team considers this in the media plan based on their specifications, campaign objectives, and strategic direction.